The Producers Guild of India in association with Robinville Intech, which represents Innsbruck Tourism, Cine Tirol and Location Austria organised an event titled “Bollywood goes to Austria, Tirol and Innsbruck” in Mumbai. A panel discussion during the event highlighted Austria as the preferred destination for Bollywood film productions, and put the spotlight on the significant rise in Indian tourists visiting Austria in 2017.
“Since 2015 representation of Austrian business and tourism interests have soared in India however, the most significant game changer was the emergence of Bollywood in Austria in a noticeable way”, said Ishvinder Maddh, Managing Director, Robinville Intech. Uniting various fraternities, the event witnessed participation from film, travel and media industries.
The Chief Guest at the event, H.E. Brigitte Öppinger-Walchshofer, the Austrian Ambassador to India, said, “When Bollywood searches for new overseas locations for shooting films, Austria is very well placed to meet the high expectations. The country offers everything from beautiful mountain scenery, deep forests and rolling green hills to romantic castles and lavish palaces. To film in Austria also ensures to work with excellent infrastructure. The crews might work in conditions of deep snow high up in the Alps but the cafés of Innsbruck, Salzburg or Vienna are just a short hop away from mountain glaciers or other beautiful sets for Indian films. Bollywood is more than welcome in Austria. Let us intensify this relationship and by that not only the one from country to country or between institutions but the one from people to people.”