Reliance Jio Infocomm (Jio) and Roy Kapur Films (RKF), the production company founded by Siddharth Roy Kapur, have entered a partnership wherein original digital video content for the former’s platform will be curated, developed, commissioned and creatively produced by the latter. This will include finite and continuing series, long form and short form content across genres, and over time, ‘First on Jio’ feature films.
RKF will tap into the existing content production ecosystem in India and make use of Jio’s technological capacities to power its platform with a pipeline of Jio Originals. This exclusive content will be available to more than 128 million Jio subscribers all over the country.
Jyotindra Thacker from Jio said, “India is the leading country in the world for mobile data usage and a significant part of this usage is driven by video content. Jio currently carries over 5.5 crore hours of video daily on its network, already making it one of the largest and most superior mobile video networks globally. This association with Roy Kapur Films will help us to march forward towards our goal of delivering the highest quality video entertainment content to our mobile subscribers. Over the last decade, Siddharth has developed and produced some of the most commercially successful and creatively path-breaking movies in Indian cinema, and we are happy to partner with him in the creation of a creative ecosystem that enables everyone to fully live and experience the Jio Digital Life.”
Kapur said: “Jio’s digital platform offers an unparalleled opportunity to produce and deliver high-quality, world-class entertainment content at scale. Content that can be watched all over India, across all demographics and best of all completely at one’s convenience, across all screens mobile, tablet, laptop and TV.”
He noted that India’s entertainment industry has never been so accessible until today.
“Partnering with Jio to produce digital video content and sharing in its long-term vision for an Indian digital revolution and global digital leadership is truly exciting,” said Kapur, while adding that Jio’s goal is to provide its subscribers with a wide variety of content that caters to their diverse tastes and sensibilities.