16 July 2015
On 19 July, Eros Now will premier ‘Tanu Weds Manu Returns’ under a premium paid section called TV Se Pehle
Badlapur, NH10 and Tanu Weds Manu Returns, coming soon to a computer screen near you Mumbai-based film producer Eros International Plc. on Thursday said it will start streaming movies on computers and handhelds under Eros Now, its online channel. Eros Now will offer exclusive movie premiers, music, movies, reality shows, comedy shows and some original content, said Jyoti Deshpande, group chief executive officer and managing director at the official marketing of the entertainment platform.
On 19 July, Eros Now will premier its hit movie Tanu Weds Manu Returnsunder a premium paid section called TV Se Pehle, which will host movies before they are released on cable television. Soon to follow will be the year’s other hits from the Eros stable such asBadlapur and NH10. Deshpande said typically, Indian movies are screened on cable TV after the theatrical release, unlike in the West where movies are shown at paid digital channels before hitting the cable network. There will be various price points for daily viewing, monthly viewing and yearly viewing, besides selective buys. “Revenues are not our primary objective at this point of time. We will create engagement with customers initially and later we will convert them into premium customers,” Deshpande said. Rishika Lulla Singh, chief executive officer at Eros Digital, said the company has garnered over 19 million registered users in its pre-launch phase. Rishika said Eros Now will have reality shows, adaptation of hit international series and original productions spanning drama, comedy and thrillers. Deshpande said Eros Now will roll out its original content strategy with three shows. “We don’t want to be like YouTube. We want to create clutter-free content,” she said, adding Eros Now will be profitable in next four years while it is actively looking at potential acquisitions. She hinted that the company is getting offers from various investors, without disclosing details. Eros Now is exploring all channels including smart phones, tablets and desktops. According to KPMG-Ficci report, by 2017, India will cross a billion mobile subscribers and the total Internet users is slated to reach 500 million. It said active phone users will cross over 382 million. According to a Goldman Sachs report, the total online advertising spend in India is slated to cross $2.7 billion by 2020, which is more than the current television advertising spend in India. In an interview in April, Deshpande said Eros International was planning to launch a movie channel, tweak business verticals, generate more content and acquire technology start-ups. “We are reorganising and restructuring our business from an Indian film company to an Indian content company to increase the return of investment, profitability and margins. We are applying many principles of FMCG companies like market research and product launches to the film business,” Deshpande had said. Eros originally had three revenue streams: theatrical release of movies, TV rights and overseas rights. Now, the company has created multi-platform content monetization models including theatrical, TV syndication, music publishing, video on demand, ancillary revenues and digital strategies including selling movies online. Eros has rights to more than 1,500 movies that it sells online via Eros Now. It earns 18-20% of its revenue by selling these movies to customers via online. The rest comes from theatres, and selling to TV channels.