Broadcast Audience Research Council (BARC) India plans to roll out all Indian audience measurement data with new monthly communique called Alpha Club.
Alpha Club will offer analysis and insights into NCCS A1, A2, and A3 viewership of six mega cities, by presenting cumulative data of preceding four weeks for Rat’000, Coverage’000, and ATS(Viewer). Channels for which data has been released for all four weeks will be covered. The service is exclusively for BARC India’s subscribers and will be rolled one working day after 4th week’s data is released.
BARC says that the move is in the pursuit of providing sharper consumer insights and was based on the feedback from its subscribers
The first edition of Alpha Club will be sent out to its subscribers on November 17, 2015. The first edition would consist of two sets of analyses: one for data of Week 37-40, and the other for Week 41-44.