With the announcement that China has just surpassed the United States in its number of cinema screens, the annual CineAsia convention couldn’t be of more timely importance. Running Dec. 6-8 at the Hong Kong Convention & Exhibition Centre, CineAsia is the place to be for anyone seeking to learn the ins and outs of owning and operating cinemas in the booming Asia-Pacific region.All the major studios will be there in Hong Kong with presentations of their 2017 product: Paramount Pictures International, Sony Pictures International, Twentieth Century Fox International, Universal Pictures International, Walt Disney Studios Motion Pictures International and Warner Bros. Pictures International, along with rising indie EuropaCorp. The terrific lineup of feature screenings includes Disney’s South Seas animated adventure Moana, Fox’s NASA drama Hidden Figures, Warner Bros.’ Will Smith starrer Collateral Beauty, and Universal’s animated musical Sing and M. Night Shyamalan chiller Split.Seminars will cover a wide range of trending topics, including “Attracting Millennials and Reinventing Cinema,” “Maximizing Business Performance Through Investments in Next-Generation Cinema Technology,” “Driving Global Conversion to Laser Technology” and “Online Ticketing.”Meanwhile, two essential industry organizations, the National Association of Concessionaires and the International Cinema Technology Association, have coordinated programming for “CineAsia University” on the tradeshow floor. The NAC’s Tuesday and Wednesday sessions will focus on topics like inventory issues, putting the customer first, promotional tie-ins, and Coca-Cola’s advice on “refreshing the movies.” The ICTA’s Thursday lineup, meanwhile, covers in-theatre gaming and ticketing with the cloud.At Sony’s presentation on Wednesday, veteran Sony executive Noriaki “Dick” Sano will accept a Lifetime Achievement Award from CineAsia. The kudos continue at the Final Day Lunch and Awards Ceremony. This year’s honorees include Mei Lee Koh, CEO of Golden Screen Cinemas, as “Exhibitor of the Year”; Walt Disney International as “Distributor of the Year,” with the prize accepted by David Kornblum, VP, international sales and marketing, APAC/Russia, and international film acquisitions; and CineAsia official sponsor GDC Technology as “Technology Innovator of the Year,” to be accepted by chairman and CEO Dr. Man-Nang Chong. The DLP Cinema® Marketing Achievement Award goes to Taiwan circuit VieShow Cinemas and its chairman, Dennis Wu, while the Motion Picture Association Asia-Pacific Copyright Educator Award will be bestowed on Rajkumar Akella, India managing director, theatrical, for comScore. Finally, the show will honor groundbreaking Titanic and Avatar producer Jon Landau with the “CineAsia Visionary Award.”With Asia-Pacific’s growing profile in the world of motion picture exhibition, CineAsia is guaranteed to be a festive and highly relevant occasion.